A lot of people complain about their bad statistics. They whine that no one visits their websites. They ask themselves what they’ve done wrong, and they wallow in self-pity as they eat chocolate and cry under the shower.
Look, guys, it’s a simple formula: We all want to be heard. Which basically means, engage with others and they’ll engage with you.
Seriously, it’s that simple.
I engage with a lot of people here in WordPress, and believe me, WordPress has a HUGE market for writers. I read, comment, and like a lot of posts, and I follow a lot of blogs. I also reblog what I like.
Dude, there’s a TON of fantastic work out there.
The interesting part is that not even half of the people I engage with return to my blog. They don’t even visit. They just reply to my comments with a “Thanks” and we never see each other again.
That’s dumb in ways I cannot begin to explain. Look, if someone reaches out to you, you goddamn reach out to them.
Anyway, let’s say that a third of the people I engage with pays it forward. Out of that third, another quarter ends up following my blog.
Are those discouraging numbers?
You bet they are.
Does it sound like a lot of work for little return?
That’s because it is.
And at the same time, it kind of isn’t.
Once you start engaging, the funniest thing will happen. It’s like inertia: once you start moving, the tendency is to keep moving. That means your numbers will start growing the more you engage, until a point where they keep growing even when you don’t engage. For me, that means the days in between my posts.
Slowly but surely, your blog starts gaining a life of its own, and that’s pretty cool.
You see, your comments link back to your blog. Your likes link back to your blog. The more you engage, the more you’re out there, and the more you increase the chances that people will discover what you have to say.
In this process, I’ve met some amazing folks. Seriously, these bloggers kick ass. And it’s really fun reading what they have to say, and knowing what they think about the stuff I have to say.
It’s the basic principle of a community, and every marketer worth a penny knows that building a community is a powerful thing.
So, if you have bad statistics, stop whining and start engaging. I’ll leave you with a great post on the subject by a living legend, Mr. OM.
We’ll continue with our usual nonsensical blabbering on the next post ; )